Blogs

marketing learning experiences

Strategic Marketing for Effective Learning: Insights and Practical Solutions

Jerry Zandstra (JZ), Senior Director of Learning | Miriam Taylor (MT), Customer Success Manager | Adam Eling (AE), Vice President of Client Services In this second part of the article series, we focus on the importance of understanding the target audience, creating personas, making local connections, and using various marketing techniques such as AI-generated animations,

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Marketing your corporate learning

How Marketing to Your Global Workforce Can Transform Corporate Learning

Jerry Zandstra (JZ), Senior Director of Learning | Miriam Taylor (MT), Customer Success Manager | Adam Eling (AE), Vice President of Client Services This is a two-part series of articles on how to apply marketing principles to learning. This article will focus on why marketing our learning matters and how to build personas.  In the

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AI, Coroporate Learning and Ethics

AI, Corporate Learning and Ethics: So Where Are We Now?

Jerry Zandstra (JZ), Senior Director of Learning Miriam Taylor (MT), Customer Success Manager Nathan Driscol (ND), Vice President of Operations (Attorney) Miriam Taylor (MT): We have an interesting topic to discuss, ethics and learning in global companies and organizations. This is not a topic that gets discussed at length. Of all the conferences I’ve attended

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Social Learning Platforms

Harnessing Social Learning Platforms for Interactive Learning Experiences

Jerry Zandstra (JZ), Senior Director of Learning Miriam Taylor (MT), Customer Success Manager Jerry Zandstra (JZ): Our topic for this article is how instructional designers can use social learning platforms to create collaborative and interactive learning experiences. But I guess I have a few questions before we jump right into that. Miriam, we’ve both been

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Curriculum Mapping

Navigating Learning Landscapes: The Power of Curriculum Mapping Pt.1

(MIRIAM) While I enjoy a good philosophical conversation about learning, in my heart I’m a practitioner. I’ve always been interested in the practical side of instructional or learning experience design. So I’m excited that our next two articles are focusing on one of the most important tools we use in the learning and development business;

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Training for a Global Workforce

What Are the Biggest Challenges of Learning for a Global Workforce? Pt. 2

This article is the second in a two-part series. Our first interview laid out the challenges of building learning experiences for a global workforce. In this second interview we’re looking at best practices for a global workforce. Jerry Zandstra (JZ): Miriam and Nathan, I’m again grateful for your time and your insights. This is the

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