Jerry Zandstra

AUTHOR: Jerry Zandstra is Ingenuiti’s Senior Director of Learning. Dr. Zandstra holds two masters’ degrees and two doctorates, and he has been in the learning, training, and development space for more than thirty years. eLearning Industry has named Dr. Zandstra as a Global Learning Trailblazer for 2022 and 2023.

Learning Science Overview

Learning Science and Foundational Principles of Corporate Training

This article is one of a series on learning science and corporate training and development. We invite you to click HERE to see the other articles and follow Ingenuiti as more articles are released weekly.  Miriam Taylor (MT):  I’m excited about this conversation. I’ve been thinking about the topic for many years. Let’s begin with

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marketing learning experiences

Strategic Marketing for Effective Learning: Insights and Practical Solutions

Jerry Zandstra (JZ), Senior Director of Learning | Miriam Taylor (MT), Customer Success Manager | Adam Eling (AE), Vice President of Client Services In this second part of the article series, we focus on the importance of understanding the target audience, creating personas, making local connections, and using various marketing techniques such as AI-generated animations,

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Marketing your corporate learning

How Marketing to Your Global Workforce Can Transform Corporate Learning

Jerry Zandstra (JZ), Senior Director of Learning | Miriam Taylor (MT), Customer Success Manager | Adam Eling (AE), Vice President of Client Services This is a two-part series of articles on how to apply marketing principles to learning. This article will focus on why marketing our learning matters and how to build personas.  In the

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AI, Coroporate Learning and Ethics

AI, Corporate Learning and Ethics: So Where Are We Now?

Jerry Zandstra (JZ), Senior Director of Learning Miriam Taylor (MT), Customer Success Manager Nathan Driscol (ND), Vice President of Operations (Attorney) Miriam Taylor (MT): We have an interesting topic to discuss, ethics and learning in global companies and organizations. This is not a topic that gets discussed at length. Of all the conferences I’ve attended

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Social Learning Platforms

Harnessing Social Learning Platforms for Interactive Learning Experiences

Jerry Zandstra (JZ), Senior Director of Learning Miriam Taylor (MT), Customer Success Manager Jerry Zandstra (JZ): Our topic for this article is how instructional designers can use social learning platforms to create collaborative and interactive learning experiences. But I guess I have a few questions before we jump right into that. Miriam, we’ve both been

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Curriculum Mapping

Navigating Learning Landscapes: The Power of Curriculum Mapping Pt.1

(MIRIAM) While I enjoy a good philosophical conversation about learning, in my heart I’m a practitioner. I’ve always been interested in the practical side of instructional or learning experience design. So I’m excited that our next two articles are focusing on one of the most important tools we use in the learning and development business;

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