This video presents the importance of research and development (R&D) in product vitality. It begins by explaining that R&D is the cornerstone of a healthy business, as it helps to discover new products and ideas, develop existing products, and improve existing processes. The video then demonstrates how investing in R&D can lead to significant returns, such as increased market share and greater customer loyalty. It also explains that R&D can lead to reduced costs, improved products, and increased customer satisfaction
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