Elevating Coaching; Transforming Instructor-Led Training for Global Managers
Industry: Consulting Firm
Services: Content Conversion, eLearning Design
Company region: North America
Background
In the fast-paced and demanding environment of global consulting, managers play a crucial role not only as leaders but also as coaches. They are expected to provide guidance and support to their teams as they navigate complex challenges and implement intricate methodologies, all while adapting to a variety of dynamic work settings. A prominent consulting firm recognized the importance of effective coaching in this context and had existing instructor-led training courses in place. However, they were dissatisfied with the outcomes, as the training was not achieving the desired impact on manager capabilities. The firm understood the need to transform their training content to make it more relevant, easily accessible, and specifically tailored to equip managers with the skills and tools necessary to coach their teams effectively.
Key Challenges
The consulting firm faced a multifaceted challenge that hindered the effectiveness of its manager training:
- Content Complexity and Misalignment: The firm’s existing training content was often overly complex and did not adequately align with the diverse and evolving needs of the managers and their teams. This misalignment made it difficult for managers to readily apply the training in their day-to-day coaching interactions.
- Inflexibility of Instructor-Led Training: The traditional instructor-led training format proved to be rigid and unable to provide the necessary support to managers in the wide range of real-world coaching scenarios they encountered outside of formal training sessions. Managers needed resources that could be accessed and applied in the flow of work, adapting to specific situations as they arose.
- Need for Accessible and Timely Support: The firm identified a critical need to provide managers with the right content at the right time. This meant moving beyond a one-size-fits-all approach to deliver targeted resources that could be quickly accessed and effectively applied to address specific coaching challenges and opportunities.
Solution
Ingenuiti’s learning team took a transformative approach to redefine the learning experience for the consulting firm’s managers:
- Modular Content Design: Ingenuiti developed a new content structure based on three distinct asset levels: Learn, Practice, and Apply. This modular design allowed managers to engage with the material at the level most relevant to their immediate needs and experience.
- Multi-Modal Delivery: To cater to diverse learning preferences and situational requirements, Ingenuiti created content in 12 different modalities. These modalities included:
- Scenarios
- Coaching Scenarios
- Micro Courses
- Videos
- Infographics
- And other formats
- Performance Support Ecosystem: Ingenuiti designed a comprehensive Performance Support Ecosystem to provide managers with the tools and resources they needed to optimize their team’s performance in real-time. This ecosystem served as a dynamic bridge, connecting the learning assets with the managers’ expertise level and ensuring that the right resources were readily available for each unique coaching situation.
Results
Ingenuiti’s innovative solution delivered profound and impactful results for the consulting firm:
- Enhanced Coaching Capabilities: The transformation significantly enhanced managers’ coaching capabilities. Managers were equipped with tailored resources that enabled them to develop proficiency in a wide variety of coaching settings and scenarios.
- Relevant and Timely Training: The new training approach provided managers with learning experiences that were not only readily accessible but also highly relevant and timely. This ensured that managers could apply the training concepts directly to their work, maximizing its effectiveness.
- New Benchmark for Coaching Training: The success of this transformation went beyond simply meeting the initial objectives; it established a new benchmark for coaching training within the consulting industry. By prioritizing a deep understanding of the audience’s needs and crafting a solution that emphasized flexibility and targeted support, Ingenuiti helped the firm elevate its training approach to unprecedented levels of effectiveness.
Conclusion
Ingenuiti’s solution was far more than a simple upgrade of training materials. It was a strategic initiative focused on empowering managers to become highly adept coaches, fully responsive to their team’s needs, and well-prepared to guide them through the complexities of global consulting. This case study stands as a powerful demonstration of what can be achieved through innovative thinking, adaptive design, and a keen understanding of the unique needs of the target audience.
We are passionate about supporting companies in their training and global communication efforts. Reach out today for a free consultation and we can determine if we are a good fit for your next project!