You’ve just spent a lot of time and money on a new marketing campaign that is creative, witty and exactly captures your company’s brand message. You’ve tested and launched it in your home market and now you want to extend the campaign to other countries. How do you ensure that your core message is successfully […]
Translation of an eLearning course is often as important as the overall course design. Your course is not beneficial to your international employees if they cannot understand the information presented. Companies that don’t plan ahead for eLearning translation often make mistakes that can greatly increase the time and cost it takes to fully translate the
Avoid Common Mistakes for Better eLearning Translation Read More »
In our last blog post, we discussed why certification to ISO standards is an important criterion when evaluating Language Service Providers. It functions not only as a globally recognized form of accreditation but shows that the certified LSPs are committed to a quality management system and offer services in line with international standards and industry
Questions to Ask When Selecting a Translation Provider Read More »
Here you are, you have done it! You have finalized your content and your translation budget is approved, but when you call your language service provider to set up a project you hear that your dedicated translation team is not available – they’re out on holiday. Anyone who interacts regularly with international business partners is
What do you mean, my translators are on vacation?? Read More »
Those involved in conducting multi-center clinical trials know that managing Adverse Event (AE) reports received from global trial sites can be very problematic, especially when the reports are in a different language, include handwritten notes, and are received in faint scanned and faxed format. As one clinical trial safety manager told us, “One of the
Streamlining Translation of Adverse Event Reports Read More »
Story design in eLearning is a hot topic. Just look at the schedule of any eLearning conference, and you’ll see many workshops that focus on different aspects of story design. Whether you are considering using story design for the first time, or you have used this approach in course development before, it’s a good idea
What You Didn’t Know About Story Design Could Hurt Your eLearning Read More »
Traditional learning objectives are broken. Learners skip past bulleted lists like “In this course, learners will…” because those lists are written for stakeholders and compliance audits—not for human engagement. To bridge the gap between instructional compliance and real learner engagement, modern instructional design relies on Story-Based Objectives (SBOs). What Are Story-Based Objectives? Story-Based Objectives (SBOs)
Story-Based Learning Objectives: A Complete Guide Read More »
As an eLearning professional, which of the following characteristics of your content is most important to you when designing learning: Well written, Easy-to-use, Engaging, or Memorable? I would argue that being memorable is the most important. Why? Because learning is not an end unto itself, learning is a means to an end. We don’t learn
Storyboarding is an essential process when developing eLearning with a production team. A storyboard should effectively communicate the intent, graphic layout, functionality, and content of the course to the production team so that they can produce the learning. When done well, the storyboarding process should result in minimal rework, reduced production time, increased customer satisfaction,
Augmented Reality has been getting a lot of attention as a way for people to engage in new and fun ways with many popular brands such as Star Wars, Legos, and IKEA. In these sectors (entertainment, toy, and retail furniture), it is easy to see how Augmented Reality adds value to the company brand by engaging the customer.
3 Ways Augmented Reality Attracts and Retains a Millennial Workforce Read More »