Join Dr. Jerry Zandstra, Senior Director of Learning at Ingenuiti, and Dr. Keith Keating, Chief Learning and Development Officer for BDO, Canada in this special podcast. Listen as they discuss Dr. Keating’s book, “Hidden Value: How to Reveal the Impact of Organizational Learning.

This episode explores the challenges L&D teams face in demonstrating their value beyond traditional metrics like satisfaction scores and completion rates. Dr. Keating and Dr. Zandstra argue that the most significant hurdle is not a lack of resources, but a need to reframe the conversation around learning. They emphasize shifting from a “cost center” mindset to a “value driver” by focusing on solving business problems, not just creating content.

The conversation covers:

• The Myth of the Learning Budget: Why the belief that the L&D budget is the first to be cut is a “victim mentality.”

• The Power of Storytelling: How qualitative data and a compelling narrative can effectively communicate the impact of learning.

• The Importance of Business Partnership: The need for L&D professionals to understand their stakeholders’ priorities and speak their language.

• The Role of a Problem Solver: How L&D practitioners can elevate their function by focusing on solving problems, not just delivering courses.

This episode is a must-listen for any L&D professional who has ever felt unseen, undervalued, or underestimated. It will equip you with the language and mindset to prove the true value of your work.