How to Build a Learning Culture that Drives Business Results
Key Takeaways
In this engaging conversation, Dr.Jerry Zandstra, Senior Director of Learning at Ingenuity, and Dr. Frank Gonzalez, Chief Culture Officer at Braume Brands and Cornell University lecturer, explore the strategies required to successfully build a robust and high-impact learning culture.
The discussion moves beyond defining culture to tackling critical challenges, including gaining C-suite buy-in, overcoming resistance to change, and leveraging data to demonstrate the strategic value of Learning & Development (L&D) initiatives.
- Culture & Structure: Understand that a true learning culture is intentionally built and strategically structured, requiring alignment beyond just individual change.
- Executive Buy-in: Learn how to speak the C-suite's language of financial outputs and strategic alignment to secure the necessary resources and leadership engagement.
- Learner Engagement: Discover the powerful strategies of focusing on personal relevance (WIIFM) and driving genuine connection to overcome internal resistance to change.
- Measuring Impact: Implement methods to measure the crucial, yet often overlooked, transfer of learning (Kirkpatrick Levels 3 and 4) to prove your L&D initiatives' impact.
- Leadership Role: Grasp why the L&D leader's role must evolve from passive support to active encouragement to embed a culture of continuous learning across the organization.
Meet Our Speakers:
Dr. Frank Gonzalez is a leadership and inclusive behavior expert with over 20 years of global, cross-industry experience. As a keynote speaker and certified Jon Gordon workshop trainer, he blends research and storytelling to provide practical, evidence-based strategies for improving employee experience and business performance.
Dr. Jerry Zandstra: Jerry Zandstra is Ingenuiti’s Senior Director of Learning. Dr. Zandstra holds two master’s degrees and two doctorates, and he has been in the learning, training, and development space for more than thirty years.
eLearning Industry (eLI) has named Dr. Zandstra as a Global Learning Trailblazer for 2022 and 2023.