Hidden Value: A Conversation with Dr. Keith Keating
Learning doesn’t just provide skills. It unlocks potential.
Key Takeaways
- The Evolving Role of L&D: The function of L&D has shifted from being transactional and reactive to a strategic partner that creates value. Instead of simply delivering content, L&D is now in the business of creating impact by building people and unlocking their potential
- Rethinking Value Measurement: Traditional L&D metrics like satisfaction scores and completion rates are incomplete and often fail to capture the true impact of learning initiatives. To demonstrate value, L&D professionals need to align with business priorities and measure what matters to stakeholders, such as a CFO, who may not find traditional ROI calculations useful.
- The Value Creation Compass: Dr. Keating introduces a framework called the "Value Creation Compass," which provides four cardinal directions—empowering people, driving business growth, building organizational resilience, and delivering customer value—to guide L&D in designing, measuring, and communicating their value in a way that resonates with business leaders.
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"I want to clarify that I'm not discounting Kirkpatrick or Phillips methodology... It's an and situation. We need to pair these models with human centered approaches that go beyond those numbers."
"The final barrier isn’t resources or technology or stakeholder buy-in. It's our own courage to reimagine what's possible."
Meet Our Speakers:
Dr. Keith Keating serves as a Chief Learning Officer for BDO and Academic Director for the University of Pennsylvania’s CLO doctoral program. He is the author of the award-winning L&D practitioner’s guide, “The Trusted Learning Advisor,” and his new book “Hidden Value: How to Reveal the Impact of Organizational Learning.”
A respected industry author and sought-after keynote speaker, Dr. Keating ardently champions lifelong learning as the pathway to seizing control of one’s career trajectory. He is also an advocate for talent development and leverages his platform to emphasize human talent as the cornerstone of organizational success. He resides in Toronto.
Jerry Zandstra: Jerry Zandstra is Ingenuiti’s Senior Director of Learning. Dr. Zandstra holds two master’s degrees and two doctorates, and he has been in the learning, training, and development space for more than thirty years.
eLearning Industry (eLI) has named Dr. Zandstra as a Global Learning Trailblazer for 2022 and 2023.
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