L&D What's Next? Podcast Series
Featuring Dr. Keith Keating
A Look inside this podcast:
In this episode of the L&D Podcast, host Jerry Zandstra sits down with workforce futurist and practitioner Dr. Keith Keating to tackle the industry’s big question: What’s next?.
Keith, a lecturer at the University of Pennsylvania and author of The Trusted Learning Advisor and Hidden Value, shares his unique perspective on why the future of Learning & Development isn’t about chasing the next “shiny object”—it’s about mastering the fundamentals.

What’s Inside this strategic playbook?
In 2026, the greatest challenge for global brands isn’t generating content—it’s earning and keeping audience trust. As the market becomes flooded with automated messaging, “Brand Dilution” has become a systemic risk for organizations relying solely on machine output.
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