This is not a misprint. You might be asking yourself, “How can an infographic, printed on paper, play a video? And why would you want to do that?”
As explored in a previous blog post (3 Ways Infographics Absolutely Boost Learning), infographics are a great way to present complex information quickly and clearly. Learners can easily get an overview and explore the content in multiple modalities (text, graphics, graphs) to increase retention.
Often, infographics used at work are printed and placed in high traffic areas such as bulletin boards, reception areas, and break rooms. This makes it easy for an organization to disseminate information where people naturally congregate. However, a printed infographic has several inherent limitations:
- Only a limited amount of content can be included, as determined by the size of the paper
- The information cannot be updated
- You don’t know how many people have read the content
Overcome These Limitations
You can overcome these limitations by enhancing your printed infographic with an Augmented Reality video. That sounds like a mouthful, but it’s actually a fairly straightforward solution. Below is an example. You can either download and print the infographic or experience it on your screen. Try it now!
Benefits of Infographics with Embedded Videos
When you add an Augmented Reality video to your infographic, you get three key benefits.
- Provide Unlimited Amount of Content: An AR enhanced infographic can launch videos, photos, diagrams, websites, PDFs, as well as interactive experiences. The infographic becomes a springboard or launchpad to more content for anyone who has a smartphone or tablet – which now are fairly ubiquitous.
- Display Updated and/or Real Time Content: Printed infographics cannot be updated, they can only be replaced, which takes time, effort, and money since they are posted in various places. However, the AR content can be changed in real time and as often as needed without ever having to touch the printed infographics. The digital content is simply updated and, voilà – all of the infographics are updated.
- Analyze User Data: Every infographic that is scanned by a mobile device will instantly generate data that can be tracked. This data includes what videos were played, websites launched, images viewed, and interactive elements experienced. This information can inform your business strategies as you explore what your audience/learners/customers are responding to.
To find out more about how Augmented Reality can impact learning and your business, explore our other blogs.
Article by Johnny Hamilton
Johnny Hamilton recently won a Brandon Hall Silver award for Best Advance in Leadership Simulation Tools and is eLearning Magazine’s 2016 Learning Champion award winner as a High Performer for his “outstanding contributions to the learning industry."