Your company’s website serves as your 24/7 salesperson. And as former German Chancellor Willy Brandt famously said, “If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen.” That’s true online, too. In fact, a 2014 Common Sense Advisory (CSA) survey reported that over 56% of consumers prioritized finding information in their […]
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